The art of reaching target groups
Learn how we can support you and your marketing as a professional partner. Increase your reach, your ROI and your awareness with our various advertising options.
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What advertising channels can you choose from?
SOFW 7days
Your weekly home and personal care news
Our newsletter is released every Wednesday and is your industry update. You will find articles, interviews, formulations and press releases published that are specific to your industry.
sofw.com
With an average of over 4,600 visitors per month, our website is an important medium for your advertising. Whether pop-up banner, skyscraper or advertorial, your message will be seen (and clicked).
SOFW journal
The trade magazine (online & print) for home & personal care ingredients
Home and personal care is our bread and butter and we publish the latest research in this field. Do you have new products or processes that revolve around cosmetics, care, household, cleaning, detergents, etc.? Send us your abstract and it may be published soon.
SOFW media library
Your content reaches our customers
You have a presentation about products or processes up your sleeve and would like to share it with our clients? Send us your video and publish it in our new SOFW media library.
Social Media
Share your message with our community
You want to generate even more awareness? We share your message on our social media accounts and help you with your goal. Leave a like and we will get back to you!
SOFW eVENTS
SOFWeVents is a series of focused, themed one-day virtual meetings that help you reach your target group. Early 2023 it’s time again. Join us as a speaker, sponsor or visitor. www.SOFWeVENTS.com
Which advertising materials do we offer?
Interviews
Share your insights with our clients
Support your launch, company news or whatever else moves you with an enlightening interview in SOFW journal, on LinkedIn, in SOFW 7days newsletter and on website.
E-shots
Your newsletter, our database
Send your message to our contacts. Whether targeted or widely distributed, you decide when and to whom your information should be sent.
Product Launches
Announce your new product with us
Your latest development is waiting to be presented to the B2B world? We will support you and publish it on our communication channels.
Banners & Ads
High-quality advertising space for your brand and product marketing
Give your products and services the right stage. Whether classic in print, or on our various online platforms.
SOFW has been around for a long time – in print for 150 years now – and available digitally now. With such a high reputation and trust your ads and banners are invested in the right place. Not to mention the top quality of our database (your target group ;-).
Event Calendar Inserts
List your event on our website
Not only you should know when your event takes place and what it is about. Be smart and place your happening in our event calendar and let our community know that it exists.
Comapny News
We are your news platform
Continuously we publish news from the personal care, household/ cleaning, fragrances and sustainable packaging sector. Whether it's on website, social media or in SOFW 7days newsletter, boost your range with us. Send us your updates and we'll pick the right channel for you.
Lectures & Presentations
Add a friendly face to your know-how
Sometimes there is simply more to say than fits on an ad and and a friendly face to share the knowledge will be much more effective. You can give a presentation at one of our numerous events and then make it available to our customers afterwards as a video in our SOFW media library.
Why you should choose us?
At the pulse of the industry
We have a very close relationship with many industry associations such as SEPAWA e.V., DGK e.V., IFSCC, Swiss SCC, US SCC, CESIO, IKW e.V. TEGEWA e.V. to name just a few. Their news are your news!
Nearly 150 years of experience
Worldwide we are the publishers with the longest tradition and history for formulators in the home care, personal care and fragrance industries. Historic but always up to date with the latest developments.
Target group oriented content
All technical articles are written by experts for experts. It is this content that our readers value.
High quality articles
Our editorial team places the highest value on quality and uniqueness. Therefore, only new content may be published with us.
Start your marketing now and get our mediakit 2023.
SOFW | Verlag für chemische Industrie H.Z. GmbH
Dorfstrasse 40
86470 Thannhausen, Germany
Management: Robert Fischer, Siegfried Fischer
Tel.: +49 8281 79940-0
Email: [email protected]
Local Court: Memmingen Commercial Registry: HRB 15201
Copyrights ©2022 All rights reserved.
Picture Credits: stock.adobe.com, freepik.com